What a weekend! After two presentations (one on Friday afternoon and one Saturday morning) at the Subway Worldwide Franchisee Convention, my infatuation with the power of franchising continues!!! 33,000 stores in 90 countries is almost incomprehensible for me, but Subway is "gettin' 'er done!" It was really neat to see Fred DeLuca and Pete Buck (the founders of Subway) on stage together at the opening of the Convention - history in the making.
For my part, Friday started a little slow. Energy hadn't really started to flow through the group yet as the Convention hadn't even opened, nevermind the fact that it was 95 degrees outside with 95% humidity (that can make anyone sluggish). One comment I received on the evaluations was, "Too motivational..." I didn't know a speech could be too motivational!?!? Because I am a motivational speaker who talks at the 30,000 foot level about the importance, and value, of setting goals, doing personal and business assessments, writing an action plan, completing the tasks and then realizing the goals, I learned a lot about the importance of setting the expectation for what is going to be delivered right from the get-go. Which takes me to Saturday...
Saturday was awesome! We had a nearly capacity crowd of 260 people (they had to bring in more chairs) despite the fact it was an 8:45 a.m. session and some torrential down pours had left much of the city of Chicago under water meaning buses were having to zig zag all over to get attendees from the hotel to McCormick Place. Right away you could feel a difference in the room. We set the expectation and never looked back. Here's a few of the comments I received back on evaluations:
* "Excellent and captivating, but pertinent to today's market." A. Ambrosini
* "Sounded like she really knew something about Subway and how to relate." A. Etchison
* "Easy to put into action in daily life and daily business life." Presentation Attendee
* "Good kick to organize and do." Presentation Attendee
Since what I'm most trying to achieve is getting people to commit to taking action when they get back in their markets, I was most excited by the statistic that 92% of evaluation respondents said "yes" they would take action when they got back to their market!! Now we're making progress.
There will be YouTube video of this presentation posted soon. Thanks Team Subway for making me feel welcome at your event. I was thrilled to be a part of it .
With Energy and Purpose,
Susan
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment